{"id":118,"date":"2015-09-28T15:05:21","date_gmt":"2015-09-28T15:05:21","guid":{"rendered":"http:\/\/www.eastcentral.edu\/communications\/?page_id=118"},"modified":"2026-08-05T14:06:13","modified_gmt":"2026-08-05T19:06:13","slug":"ecc-brand-identity","status":"publish","type":"page","link":"https:\/\/www.eastcentral.edu\/communications\/ecc-brand-identity\/","title":{"rendered":"麻豆社 Brand Identity"},"content":{"rendered":"\n<style>\n\n.colorBlockContainer:after {\n  content: \"\";\n  display: table;\n  clear: both;\n}\n.colorBlock {\n  float:left;\n  width:165px;\n  height:165px;\n  margin-right:20px;\n  margin-bottom:20px;\n  color:#ffffff;\n  font-size:12px;\n  line-height: 16px;\n}\n.colorBlockText {\n  display:table-cell;\n  width:165px;\n  height:165px;\n  text-align:right;\n  vertical-align:bottom;\n  padding:12px;\n}\n<\/style>\n\n\n\n<h2>Colors<\/h2>\n<hr class=\"aqua-hr\">\n\n<h3>Logo Colors<\/h3>\n\n<div class=\"colorBlockContainer\">\n\n<div class=\"colorBlock\" style=\"background-color:var(--true-blue)\">\n  <div class=\"colorBlockText\">\n    <strong>True Blue<\/strong><br>\n    100, 74, 0, 45<br>\n    Pantone 294 C<br>\n    0, 47, 108<br>\n    #002F6C\n  <\/div>\n<\/div>\n\n<div class=\"colorBlock\" style=\"background-color:var(--sand)\">\n  <div class=\"colorBlockText\">\n    <strong>Sand<\/strong><br>\n    13, 31, 63, 12<br>\n    Pantone 465 C<br>\n    185, 151, 91<br>\n    #B9975B\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n\n<h3>Primary Colors<\/h3>\n\n<div class=\"colorBlockContainer\">\n\n<div class=\"colorBlock\" style=\"background-color:var(--true-blue)\">\n  <div class=\"colorBlockText\">\n    <strong>True Blue<\/strong><br>\n    100, 74, 0, 45<br>\n    Pantone 294 C<br>\n    0, 47, 108<br>\n    #002F6C\n  <\/div>\n<\/div>\n\n<div class=\"colorBlock\" style=\"background-color:var(--sunshine)\">\n  <div class=\"colorBlockText\">\n    <strong>Sunshine<\/strong><br>\n    0, 27, 85, 0<br>\n    Pantone 143 C<br>\n    241, 180, 52<br>\n    #F1B434\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n\n<h3>Secondary Colors<\/h3>\n\n<div style=\"margin-bottom:10px;font-style:italic;font-size:14px;\">Secondary colors are to be used as accent colors.<\/div>\n\n<div class=\"colorBlockContainer\">\n\n<div class=\"colorBlock\" style=\"background-color:var(--sand)\">\n  <div class=\"colorBlockText\">\n    <strong>Sand<\/strong><br>\n    13, 31, 63, 12<br>\n    Pantone 465 C<br>\n    185, 151, 91<br>\n    #B9975B\n  <\/div>\n<\/div>\n\n<div class=\"colorBlock\" style=\"background-color:var(--aqua)\">\n  <div class=\"colorBlockText\">\n    <strong>Aqua<\/strong><br>\n    61, 0, 28 ,0<br>\n    Pantone 7472 C<br>\n    92, 184, 178<br>\n    #5CB8B2\n  <\/div>\n<\/div>\n\n<div class=\"colorBlock\" style=\"background-color:var(--candy)\">\n  <div class=\"colorBlockText\">\n    <strong>Candy<\/strong><br>\n    0, 82, 51, 0<br>\n    Pantone 1785 C<br>\n    221, 83, 89<br>\n    #DD5359\n  <\/div>\n<\/div>\n\n<div class=\"colorBlock\" style=\"background-color:var(--pumpkin-spice)\">\n  <div class=\"colorBlockText\">\n    <strong>Pumpkin Spice<\/strong><br>\n    0, 57, 100, 0<br>\n    Pantone 4012 C<br>\n    234, 115, 61<br>\n    #EA733D\n  <\/div>\n<\/div>\n\n<div class=\"colorBlock\" style=\"background-color:var(--sky)\">\n  <div class=\"colorBlockText\">\n    <strong>Sky<\/strong><br>\n    20, 3, 0, 0<br>\n    Pantone 545 C<br>\n    201, 220, 232<br>\n    #C9DCE8\n  <\/div>\n<\/div>\n\n<div class=\"colorBlock\" style=\"background-color:var(--light-grey)\">\n  <div class=\"colorBlockText\">\n    <strong>Light Grey<\/strong><br>\n    10, 7, 5, 0<br>\n    Pantone Cool Grey 1 C<br>\n    217, 217, 214<br>\n    #D9D9D6\n  <\/div>\n<\/div>\n\n<div class=\"colorBlock\" style=\"background-color:var(--concrete)\">\n  <div class=\"colorBlockText\">\n    <strong>Concrete<\/strong><br>\n    33, 24, 20, 2<br>\n    Pantone Cool Grey 6 C<br>\n    167, 168, 169<br>\n    #A7A8A9\n  <\/div>\n<\/div>\n\n<div class=\"colorBlock\" style=\"background-color:var(--elephant-grey)\">\n  <div class=\"colorBlockText\">\n    <strong>Elephant Grey<\/strong><br>\n    57, 46, 40, 25<br>\n    Pantone Cool Grey 10 C<br>\n    99, 102, 106<br>\n    #63666A\n  <\/div>\n<\/div>\n\n<\/div>\n\n\n\n<h2>Fonts<\/h2>\n<hr class=\"aquaHr\">\n\n<div style=\"margin-bottom:20px;\">Gotham is the primary font for East Central. Gotham Book is to be used as the main body copy font. In newspaper ads, it is never to be smaller than 8 point font size.<\/div>\n\n<img decoding=\"async\" src=\"https:\/\/www.eastcentral.edu\/communications\/wp-content\/uploads\/sites\/46\/2021\/06\/gothamFont.jpg\" style=\"margin-bottom:40px;width:400px;\" alt=\"Example of Gotham font\">\n\n\n<h3>Secondary Fonts<\/h3>\n\n<div style=\"margin-bottom:20px;\">Secondary fonts are used as accent fonts. They are never to be used as the body copy or as primary font usage. The use of these fonts are very minimal.<\/div>\n\n<img decoding=\"async\" src=\"https:\/\/www.eastcentral.edu\/communications\/wp-content\/uploads\/sites\/46\/2021\/06\/secondaryFonts.jpg\" style=\"width:400px;\" alt=\"Example of Pacifico font and Billy Ohio font\">\n","protected":false},"excerpt":{"rendered":"<p>Colors Logo Colors True Blue 100, 74, 0, 45 Pantone 294 C 0, 47, 108 #002F6C Sand 13, 31, 63, 12 Pantone 465 C 185, 151, 91 #B9975B Primary Colors True Blue 100, 74, 0, 45 Pantone 294 C 0, 47, 108 #002F6C Sunshine 0, 27, 85, 0 Pantone 143 C 241, 180, 52 #F1B434 [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-118","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>麻豆社 Brand Identity - College Communications and Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eastcentral.edu\/communications\/ecc-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"麻豆社 Brand Identity - 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